Google comes up with Google Commerce Search

Google Commerce search is a product that is hosted on cloud and is a software-as-a-service offering aiming at online retailers. When a consumer visits an e-commerce portal, searching for a product or a number of products is one of the basic and most widely done tasks.

Hence, in order to make it a pleasant experience for the consumers to find a product, collaboration with Google search technology for the same, makes it fast and customizable.

Let’s have a look at the features of Google Commerce Search:

• Visitors to the online shop can take the advantage of parametric search i.e. sort their search by category, price, brand and on many similar criterions.
• It provides automatic spell-check, advanced synonyms and stemming option coupled with Google speed, search quality and ranking capability.
• Site administrator has the privilege to manage product promotions and in this capacity he can promote specific products, vendors or product categories at the top of the search results.
• You can change the look and feel of both your search engine as well as search results and can integrate search results into other application using the XML API.
• As it is a software-as-a-service offering, the deployment and maintenance is very simple and economic. As soon as there is an enhancement that is developed, it would be available to the online retail enterprise. There is Google Commerce Search support for assistance in case of any difficulty.
• Use of integrated Google analytics enables the enterprise to have customized      reporting and statistical analysis.
• Google Commerce Search being a hosted solution, it ensures the continuity of good quality search experience even there is a sudden rise in site visitors specially  during the holiday period, hence it provides immense scalability.

It’s working:

After signing up for Google Commerce Search, the steps to be followed by a site administrator are:

1. He must submit the product data to the Google Merchant Centre and Google Product Search and upload the items through www.google.com/merchants via data feeds, direct upload or API
2. He should log into the administrative console to manage product promotions, upload synonym dictionaries and control parametric search option.
3. He can get an idea about the site usage and effectiveness using Google analytics.

Its pricing model is based on the number of products in your data feed and the number of search performed on the site each year.

Also, check out the video at YouTube :  Google Commerce

Check out http://www.google.com/commercesearch/# to have a real experience of the latest product from Google which is right in time with holiday season approaching.

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