Microsoft to launch OneApp for not smartphones 

It is iPhone or Blackberry, the dream smartphone for most where one can sent a tweet; check the important emails as well make a purchase while listening to the latest music tunes. But a distant dream to owe such a high-end phone for lot many people. There is an ever increasing market potential for mobile phone usage in the emerging market economies. According to Gartner, the mobile-phone usage in India alone is going to take a quantum leap from usage of 38.7 percent in 2009 to almost 63.5 percent in 2013. 

Microsoft, the leading software giant has been quick to tap this huge market potential. And read on to know what they are going to launch in two weeks time from now. 

Microsoft has developed software called OneApp that will allow users with non-smartphone devices to send a message in facebook and check their emails. This software has been the result of research by Microsoft Unlimited Potential Group that uses their brain to bring out revolutionary ideas and products for poor people living in the developing countries. 

So, how much memory will this particular application software from Microsoft will eat up? The answer is simple and that is not much. This is because it has been so designed that feature phones can use and access one application at a time and the graphics will not have high resolution as the iPhones or Blackberry. 

Amit Mital who leads the team of researchers of Unlimited Potential Group at Microsoft is of the opinion that this software program will not eat up a lot of energy. The underlying reasons behind developing this application are: 

First, to tap the growing market potential in the developing countries as people would love to have smarter feature phones since there is a growing market demand for applications for low-end phones. 

Second, Microsoft wants the concept of Cloud Computing to take a big leap so that low-end consumers with their handsets would be able to access the cloud computing services of this IT giant. This will enable the company to enhance their market share manifold. 

Third, though this OneApp program is designed for the developing countries nonetheless it might get popular with the developed-world consumers when they would find that applications can be used without much usage of data storage and energy. 

Next, Microsoft wants to soak their feet in the promotion of mobile wallets and that is using of mobile phones as a purchasing tool. This has led to the tie up of Microsoft with Blue Label Telecom that has become popular for its mobile-wallet concept usage as the company does lot of mobile phone payments. 

The launch of OneApp will initially feature a lot of free applications but soon growing entrepreneurs and programmers can generate revenue by developing application for this program and thereby charging for the same. 

So, if you cannot owe an iPhone or Blackberry, don’t be worried. Just be happy as Microsoft is here to make your dream come true with OneApp that will transform dumb phones into smartphones. 

Ain’t this good… keep checking for more updates on this. Would like to hear your comments as well.

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